{
  "client": "Molitor Brothers Farm",
  "domain": "molitorbrothersfarm.com",
  "jobId": "job-2026-08-04-7b2b4708",
  "capturedAt": "2026-08-04",
  "tickets": 13,
  "items": [
    {
      "findingId": "copy-2",
      "title": "P1: Add one plain descriptor sentence near the top of the homepage that names the service, adapting the wording already published on the Land Programs page.",
      "body": "**Where:** On the homepage, directly below the 'Family farms. Family values.' heading and above the opening narrative paragraph.\n\n**Suggested wording:** Molitor Brothers Farm partners with farmland owners to manage and care for their farmland, maximizing production while being good stewards of the land.\n\n**Why:** A first-time visitor reading the homepage learns the family’s values but not what Molitor Brothers actually does, so they must click into Land Programs before they can tell whether the business fits their need.\n\n**Do not overbuild:** Add one descriptor sentence; do not rewrite the whole narrative or duplicate the full programs copy.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "On the homepage, confirm a sentence naming the farmland management and stewardship service appears above the narrative paragraphs."
    },
    {
      "findingId": "decision-1",
      "title": "P2: Add a short contact call to action directly beneath the closing paragraph, reusing the phone and email already published on the site.",
      "body": "**Where:** Immediately after the sentence ending 'so important.' on the For Farmers page, before the footer.\n\n**Suggested wording:** Ready to talk about your land? Call 651-437-5371 or email info@molitorbrothersfarm.com.\n\n**Why:** A retiring farmer who has just read the services list has no prompt telling them how to begin, so the decision to reach out stalls at the end of the page.\n\n**Do not overbuild:** A single line with phone and email is enough; a full contact form is not required here.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "On the live For Farmers page, confirm a contact prompt with the phone number and email appears below the closing paragraph and above the footer."
    },
    {
      "findingId": "decision-2",
      "title": "P3: Add a contact call to action beneath the closing paragraph, using the published phone and email and making no claim about returns.",
      "body": "**Where:** Immediately after the sentence ending 'investment locally.' on the For Investors page, before the footer.\n\n**Suggested wording:** Want to discuss farmland investment? Call 651-437-5371 or email info@molitorbrothersfarm.com.\n\n**Why:** An investor weighing the opportunity reaches the end of the page with no prompt to act, so the intent to inquire has nowhere to go except the footer address line.\n\n**Do not overbuild:** Keep it to one contact line; do not build an application or intake form here.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "On the live For Investors page, confirm a contact prompt with the phone number and email appears below the closing paragraph and above the footer."
    },
    {
      "findingId": "decision-3",
      "title": "P4: Add one inviting line above the contact details prompting the visitor to say which program they are interested in.",
      "body": "**Where:** Directly beneath the 'Contact' heading, above the name and address block.\n\n**Suggested wording:** Tell us whether you’re a farmer or an investor and how we can help, then call 651-437-5371 or email info@molitorbrothersfarm.com.\n\n**Why:** A visitor who arrives ready to reach out sees only raw details with no cue about what to say, which slows the move from intent to a first message.\n\n**Do not overbuild:** A single invitation line is enough; a multi-field form is optional and not required to close this gap.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "On the live Contact page, confirm an inviting sentence appears above the address block and names the farmer and investor paths."
    },
    {
      "findingId": "technical-1",
      "title": "P5: Replace the testimonial image with the same quote and attribution as real HTML text, styled with CSS to keep the current look. Reuse the wording already published on the What Others Say page so the quote reads identically.",
      "body": "**Where:** In the homepage left column, in the same spot the quote image currently occupies, above the two promo tiles.\n\n**Suggested wording:** “Simply put, the Molitors are good stewards of the land, and good neighbors. They pay attention to the little things, and I consider them friends.” Tom Noonan, Landlord\n\n**Why:** A landowner weighing whether to trust the family reads this pull quote first, but where the graphic sits a screen reader announces only “Client quote” and the quote’s words cannot be selected. Unlike the narrative text beside it, this leading endorsement is available only to someone viewing the picture.\n\n**Do not overbuild:** Do not add a testimonial carousel or rebuild the section; converting the one image to text is enough.",
      "owner": "developer",
      "effort": "low",
      "acceptance": "On the live homepage, drag-select across the testimonial; confirm the quote and “Tom Noonan” can be highlighted as text rather than selecting an image."
    },
    {
      "findingId": "trust-1",
      "title": "P6: Place one existing landowner testimonial from the What Others Say page into the For Farmers main content.",
      "body": "**Where:** Directly below the services list, above the closing paragraph that begins “Through your relationship with Molitor Brothers”.\n\n**Suggested wording:** “The Molitors have been caring for my land for over 20 years. They know what they’re doing, and they’re reliable. I couldn’t be happier with them if I picked them out of a catalogue.” Sue Vance, Landlord\n\n**Why:** A retiring farmer weighing whether to hand over land reads the promises here but finds no landowner vouching at that moment, so the proof that would settle the trust decision sits one navigation step away on the What Others Say page.\n\n**Do not overbuild:** Add one relevant existing testimonial, not the whole list.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "Load the For Farmers page and confirm a named, attributed landowner testimonial appears in the main content between the services list and the closing paragraph."
    },
    {
      "findingId": "trust-2",
      "title": "P7: Add one relevant existing testimonial to the For Investors main content, and separately plan to gather an attributed quote from a current investor partner.",
      "body": "**Where:** Below the services list, above the closing line that begins “Farmland ownership is a way to participate”.\n\n**Suggested wording:** “I’m a farmer myself, but it sure is nice to work with the Molitors. I get a check at the beginning of the season no matter what happens to the crop. And it’s nice to have them to bounce ideas off too. They’re a great outfit.” Tom Harris, Landlord/Farmer\n\n**Why:** An investor deciding whether to place money reads the returns figure and services but sees no partner account beside it on this page, so the doubt specific to an investor goes unanswered at the decision point.\n\n**Do not overbuild:** Do not invent an investor testimonial; publish only real, attributed quotes.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "Load the For Investors page and confirm a named, attributed quote appears in the main content."
    },
    {
      "findingId": "mobile-1",
      "title": "P8: Wrap the existing phone number in a tap-to-call (tel:) link so a phone can dial it directly, keeping the displayed digits unchanged.",
      "body": "**Where:** On the contact page, the phone line inside the address block under the “Contact” heading.\n\n**Suggested wording:** 651-437-5371\n\n**Why:** On the captured mobile contact page the phone number shows in the same plain style as the street address, unlike the underlined email link directly below it. In that plain style a visitor on a phone would read the digits and dial them by hand rather than starting the call in one step.\n\n**Do not overbuild:** Only wrap the existing number in a tel: link; do not add a callback form or extra contact fields.",
      "owner": "developer",
      "effort": "low",
      "acceptance": "On a phone, load the contact page and tap the phone number, then confirm the dialer opens with 651-437-5371 ready to call."
    },
    {
      "findingId": "decision-4",
      "title": "P9: Add two in-body links pointing to the For Farmers and For Investors pages right after the paragraph that names both audiences, so mobile readers can pick a path.",
      "body": "**Where:** Immediately below the second paragraph ending 'along the way.' in the Land Programs body.\n\n**Suggested wording:** Choose your path: For Farmers or For Investors.\n\n**Why:** A mobile visitor who reads that the offer fits either a farmer or an investor is given no visible path prompt in the main content to act on that choice, so the path selection stalls.\n\n**Do not overbuild:** Two text links are sufficient; a redesigned card grid is not required.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "On the live Land Programs page at mobile width, confirm visible prompts for the For Farmers and For Investors pages appear within or directly below the body text."
    },
    {
      "findingId": "mobile-2",
      "title": "P10: Add a visible in-body prompt for the investors program at the end of the For Farmers content so a mobile reader can see the alternative without opening the menu.",
      "body": "**Where:** On the For Farmers page, directly below the closing paragraph that ends “...so important.”\n\n**Suggested wording:** See our program For Investors\n\n**Why:** A visitor deciding which program fits them sees no prompt for the investors program in the mobile page body; to compare For Farmers with For Investors they must first open the collapsed menu.\n\n**Do not overbuild:** Add one inline prompt for the sibling program; do not rebuild the whole sidebar into the mobile body.",
      "owner": "developer",
      "effort": "low",
      "acceptance": "On a phone, open the For Farmers page and confirm a visible prompt for the investors program appears within the page content below the closing paragraph."
    },
    {
      "findingId": "technical-2",
      "title": "P11: Rewrite the alt text of the content photos to describe what each shows. Start with the testimonials family photo below, then apply the same treatment to the Our History family photo (currently “small_pics12”) and the Contact location photo (currently “Contact”).",
      "body": "**Where:** In the alt attribute of the family photo in the right column of the What Others Say page.\n\n**Suggested wording:** A person holding two children beside a green harvester\n\n**Why:** A screen reader user on the testimonials page hears the filename small_pics9 announced where a warm family image sits, so the people-first impression the page builds is lost for that visitor.\n\n**Do not overbuild:** Keep alt text to one plain descriptive sentence per photo; do not stuff keywords.",
      "owner": "content editor",
      "effort": "low",
      "acceptance": "Inspect each named photo on the live page and confirm its alt attribute reads as a human description of the image rather than a filename or single word."
    },
    {
      "findingId": "performance-1",
      "title": "P12: Treat the above-the-fold tractor image as the first candidate to test: check its file dimensions and weight against the space it occupies on a phone, export a right-sized compressed version, and confirm width and height are set so the layout stays stable. Re-measure a throttled mobile test after each change rather than assuming the image is the cause.",
      "body": "**Where:** The full-width photo at the top of the mobile homepage, above the “Family farms. Family values.” heading.\n\n**Why:** The homepage is the entry given top placement in the site, and on a throttled phone connection its main content takes noticeably longer to appear than on desktop, which slows the first impression before a visitor reads the family-farm message.\n\n**Do not overbuild:** Do not rebuild the homepage layout or swap the CMS; this is an image-weight and dimension check, not a redesign.",
      "owner": "developer",
      "effort": "medium",
      "acceptance": "Run a throttled mobile Lighthouse test on the homepage, confirm the largest above-the-fold element still renders correctly, and compare the LCP reading before and after lightening the hero image without committing to a fixed target number."
    },
    {
      "findingId": "trust-3",
      "title": "P13: Add the matching closing quotation mark to the end of the Bryce Nelson testimonial, and separately bring the Kristina Gustafson testimonial into the same quoted style so all named endorsements are punctuated the same way.",
      "body": "**Where:** In the Bryce Nelson testimonial block on the What Others Say page.\n\n**Suggested wording:** “It’s their competency that most impresses me. They are efficient, well organized and planned out. They are standard setters in our community.”\n\n**Why:** A visitor scanning this proof page for reassurance meets uneven punctuation between the quoted endorsements, and that inconsistency pulls attention toward the formatting rather than the endorsements the page is meant to carry.\n\n**Do not overbuild:** Fix punctuation only; do not rewrite the testimonials.",
      "owner": "Content editor",
      "effort": "low",
      "acceptance": "On the What Others Say page, confirm each named endorsement opens and closes with matching quotation marks."
    }
  ]
}